Frank Rondel
Dunkin’ and L.L.Bean collaboration is turning a familiar New England fall routine into a limited-edition fashion drop. The 2 brands have joined forces for the first time, mixing coffee culture with L.L.Bean’s classic outdoor style. The rollout includes sweaters, totes, coffee accessories and special events, as reported by customreceipt.com.
The partnership was officially announced by Dunkin’ on September 21. It begins September 22, the first day of fall, and builds toward National Coffee Day on September 29.
What is included in the Dunkin’ and L.L.Bean collection?
The centerpiece is an L.L.Bean Birdseye Sweater redesigned with a Dunkin’-inspired pattern. It will cost $79.95. A Boat and Tote featuring Dunkin’s recognizable pink and orange colors will sell for $59.95.
Another release is the L.L.Bean Coffee Tote, priced at $24.95. It is designed specifically to carry a drink and will launch through DunkinRunsonMerch.com and participating Dunkin’ stores in Maine.
The collection includes:
- Birdseye Sweater for $79.95;
- Dunkin’-themed Boat and Tote for $59.95;
- L.L.Bean Coffee Tote for $24.95;
- limited Birdseye Sweater Cup Sleeve.
The orange-and-pink Boat and Tote has already become one of the most discussed pieces. Social media reactions highlighted both its design and the practical coffee insert.
When does the Dunkin’ x L.L.Bean collection go on sale?
The national product launch is scheduled for September 29 at 10:00 a.m. ET. The main collection will be available through L.L.Bean’s website.
| Date | Release or event |
|---|---|
| September 22 | Birdseye Sweater Cup Sleeve arrives at participating Dunkin’ locations |
| September 27 | Early shopping event at L.L.Bean Seaport in Boston |
| September 29 | Full collection launches at 10:00 a.m. ET |
| September 29 | Coffee Tote goes on sale |
| September 29 | National Coffee Day Dunkin’ Rewards offer |
The September 27 event runs from 10:00 a.m. to 1:00 p.m. at the L.L.Bean Seaport store at 56 Seaport Blvd. Guests can get complimentary Dunkin’ drinks, custom donuts and Munchkins while supplies last.
Dunkin’ offers free coffee for National Coffee Day
National Coffee Day gives the collaboration a second hook beyond merchandise. Dunkin’ Rewards members can receive a free medium hot or iced coffee with any purchase through the Dunkin’ app on September 29.
The offer is limited to participating US locations and one use per member. Cold Brew and hot espresso beverages are excluded, according to Dunkin’.
For 2 brands deeply associated with New England, the partnership feels unusually natural. Instead of simply placing 2 logos together, Dunkin’ and L.L.Bean have built the launch around recognizable regional rituals: coffee runs, fall layers and durable canvas totes.
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