Frank Rondel
Chipotle Big Ass Chipotle Bag has arrived as a limited-edition promotional prize, measuring 3 feet wide and holding 170 liters. The oversized accessory accompanies a new Family Meals campaign, with weekly giveaways for eligible U.S. customers, as reported by Baltimore Chronicle.
How big is the new Chipotle bag?
Unveiled on October 13, 2026, the bag recreates Chipotle’s familiar brown takeout packaging on an extraordinary scale. Its dimensions are 36 inches wide, 24 inches tall and 12 inches deep.
The 170-liter capacity is large enough for a trumpet, traffic cone or chair. Chipotle calls it the biggest bag in the company’s history.
The unusual accessory promotes Chipotle Family Meals, a customizable dining option serving 4–6 people. Customers can assemble tacos, bowls, salads or nachos using their preferred ingredients.
According to Chipotle’s official announcement, meals cost less than $10 per person.
How to enter the Chipotle Big Ass Bag giveaway
The promotion runs from October 13 through November 10, 2026. Chipotle Rewards members receive automatic entries when purchasing qualifying Family Meals online.
Key giveaway details include:
- Prize: Limited-edition 170-liter Chipotle bag.
- Eligibility: Legal residents of the 50 U.S. states and Washington, D.C., aged 13 or older.
- Entry: Qualifying Family Meal purchase through the Chipotle app or website.
- Winners: Selected weekly throughout the promotion.
- Deadline: November 10, 2026, at 11:59 p.m. Pacific Time.
Purchasing food is not mandatory. Chipotle also provides a free entry method under its official sweepstakes rules.
Why Chipotle created the oversized accessory
The giveaway supports a national advertising campaign developed with agency GUT. Its central idea transforms ordinary restaurant packaging into a collectible fashion statement.
The campaign also highlights Chipotle’s growing emphasis on group orders and digital purchasing.
For interested customers, the next step is straightforward: Review the giveaway rules and enter before November 10.
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